Anya Leibovitch

Brand strategy and messaging for B2B SaaS

Helping you tell stories that stick.

I’m a writer and strategic thinker who knows how to use language and positioning to move people to action.

From strategy to storytelling, I help B2B SaaS brands clarify their positioning, craft messaging that resonates, and deliver content that drives results.

Cut the fluff and focus on what matters.

I don’t approach strategy in a vacuum. My work is shaped by real-world constraints—limited budgets, competing priorities, and the reality that not every idea is worth pursuing.

My job isn’t to tell you what you want to hear. It’s to help you focus on what will actually work given where you are now.

  • Content marketing doesn’t have to be complicated.

    I partner with SaaS teams to get clear on what matters, cut what doesn’t, and create messaging that actually connects with the people you want to reach.

  • I work with B2B SaaS teams to simplify their strategy and turn it into clear, human messaging, so people get what you do, Google gets it too, and the right customers know exactly where to find you.

  • I work with SaaS teams and founders who don’t want to sound like everyone else. You’re ambitious, forward-thinking, and ready to connect with the right audience; together we create messaging that makes that happen.

How I help.

My services aren’t one-size-fits-all. I develop solutions tailored to your goals, your brand, and your audience. I start by understanding your current presence, your positioning, and what matters most to your business. Then we map out a focused strategy, craft messaging that resonates, and deliver content that’s aligned with your goals and designed to make an impact.

Take a look at my process